Using email newsletters in your small business marketing strategy can do wonders for helping you connect with your customers on a deeper level. It can drive more traffic to your website and ultimately boost your bottom line, among many other benefits.
But you must know how to create and deliver an engaging newsletter. Sending out bland content unrelated to your target audience is only going to waste company resources. Below, Gaudy Language discusses why and how to produce email newsletters that expand your customer base and solidify your brand in the industry.
Benefits of Email Newsletters
First, it can help to understand the perks your business can reap by using email newsletters. Not only do they help you connect with more customers, but a well-strategized newsletter can boost your company's credibility and authority in the industry, and there aren’t many risks involved.
Also, newsletters can be a significant boon for your content marketing strategy, improve your analytics, and facilitate long-term growth for your business. And these are just a few of the countless benefits.
How to Design an Outstanding Newsletter
It’s best to start with a customizable template for all your email newsletters. Make sure you have a well-designed template to which you can easily add custom designs. You’ll probably use an email marketing platform, but you don’t want to rely on its design options. At times, you’ll need to use external tools to get the job done.
For instance, if you want to create a banner for your newsletter that helps set the tone, you can use a banner template online to help you create the perfect graphic. These free options let you put your own spin on pre-made templates, allowing you to add your own logo, graphics, fonts, and colors to make it something unique and eye-catching.
You’ll also want to ensure your newsletter content is easy to read and comprehend and that it provides valuable information to the reader (e.g., company news, discounts, product release info, etc.). And, of course, every newsletter should contain at least one call-to-action (CTA).
Add GIFs to Your Newsletter
A GIF is a commonly used graphic type that’s used in all sorts of digital media. Adding a GIF to your newsletter gets readers' attention and makes them more likely to read your entire newsletter, along with adding flair and personality to your newsletter. If you want to transform your videos into GIFs, you can use a GIF maker from video. The tool allows you to trim your video so you can share the exact moment you want to capture in your GIF.
How to Increase Your Newsletter Readership
All the time and energy you put into designing your email newsletters won’t do you much good if no one‘s reading them. Fortunately, there are many simple ways to increase. The most critical strategy is to create stellar subject lines. Actually, it’s really the only thing that will grab your readers' attention before the emails are opened. Copper suggests making sure your subject line is clever; it should also address your target audience’s pain points and motivations.
While you’re at it, learn how to incorporate data visualization into your newsletter content. Photos and images can go a long way in making your content stand out, and they can powerfully reinforce the newsletter's message. There are plenty of stock sites with free images for business purposes.
Hiring the Right Professionals
Many different types of professionals can help you create and deliver impactful email newsletters. NeverBounce says to start by looking for an email marketing expert; you may find someone who can handle every aspect of your email newsletters, from creation to delivery. You could also hire a digital marketing specialist, content writer, photographer, and videographer to take your newsletters to the next level.
Incorporating the Best Tools
Finally, don’t invest too much time, energy, and money into creating your email newsletters before having the right tools. You’ll need an easy-to-use email marketing platform that fits well with your industry and provides all the automation features you need. Oh, and it must be affordable! Here are some of the most common email newsletter service providers:
Constant Contact
HubSpot
Sendinblue
GetResponse
Mailchimp
Moosend
MailerLite
Get a step ahead of your rivals by incorporating impactful email newsletters into your marketing strategy. Remember to use an app that will transform videos to GIFs, as well as other tools that can aid your efforts. Don’t hesitate to hire marketing professionals who can enhance your emails and boost your chance of overall success.
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